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The Problem
Educational institutions continue to make significant investments in television and print advertisements. But these investments have not been able to bring back considerable returns. Colleges are still struggling in boosting enrollment rates. This is due to the colleges using calling as a medium to interact and engage with students. The majority of the target audience prefers texting over calling. In case, prospects do call they have to go through a series of steps before speaking to a representative. The wait and the lengthy procedure leave prospects frustrated. As a result, universities miss out on potential opportunities.
The Solution
Meera conversational AI provides an effective way educational institutions can overcome the problem. The conversational AI serves as an automatic responder to engage interested prospects. It encourages prospects to contact by using flexible text messaging channels for communication. The AI assistant personalizes conversations over these channels and collects crucial information. It then passes it to the educational sales and marketing teams who use it to close out on leads. Besides this, Meera warms up leads for calls with admissions teams and facilitates communication.
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