Lead to Application
Convert existing leads to contacts
Education
Vertical
Education
Education
Skills Utilized
Warm Transfer
Warm Transfer
Channels Available
SMS
+
WhatsApp
Case Study
Antioch University
  • Problem
  • Use Case
  • Case Study
The Problem
Declining college enrollment rates continue to torment the education sector. This is a result of the sector’s heavy reliance on traditional higher education marketing techniques. Currently, colleges rely on traditional cold calling and emailing strategies to nurture leads. But, these strategies are proving ineffective. A change in communication preferences has rendered these strategies inadequate. Aspiring students, today, expect more convenience and flexibility in communication. A lack of tools to accommodate the change in preferences has lowered contact rates. As a result, educational marketing teams are struggling to nurture leads and enroll students.
The Solution
Meera conversational AI offers colleges an effective way to streamline educational marketing. The AI assistant uses flexible communication channels such as WhatsApp and SMS to engage leads in real-time. It does so by sending out hyper-personalized messages that capture their attention. The AI assistant nurtures each lead at scale and warms them up for calls with marketing teams. By doing so, Meera automates the lead nurturing process and improves its efficacy. The AI assistant boosts contact rates and aids the admissions team in driving leads to application submissions. Using automation, personalization, and real-time engagement, Meera boosts admissions funnel efficiencies.
Benefits
  • Boost Enrolment Rates:
  • Enhance Admissions Funnel Efficiencies:
  • Scale Higher Education Marketing:
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Use Case
Case Study
Antioch University achieves a 78% iMPROVEMENT IN CONTACT rate and a 120% Improvement in Application Rate with the Meera Conversational A.I platform
The Problem

Antioch University (AU) was seeking a performance marketing agency to help them optimize their paid media strategy and reach their lead generation goals. Mantra Digital was ready for the challenge and took on this effort in June of 2018.

AU and Mantra Digital worked together exceeding the plan. It soon became evident that Antioch’s hard-earned leads were becoming stale; it took a minimum of 24 hours to get a lead to the admission team, the team was small and finding it challenging to keep up with the volume and the 8 - 12 contact attempts to reach the lead was yielding meager contact rates.

SOLUTION
To engage and qualify leads, AU decided to try Meera’s conversational artificial intelligence (A.I) platform to help augment their admissions funnel and bridge the gap between leads generated and student enrollment.
Together a proof of concept was launched focussing on their online campus. Meera allowed Antioch to reach out via SMS after potential students took action with a lead campaign.
Meera A.I drove inbound calls and increased overall contact rates that positively impacted student enrollment rates quickly with easy integration of the universities technology.
built-industry-right
THE RESULTS
Facebook Lead Ads Campaign without Meera A.I
12.90%
Contact
Rates
1.37%
Application
Rates
Facebook Lead Ads Campaign with Meera A.I
3.01%
Application
Rates
Meera A.I Improved Results
780%
Contact
Rates
120%
Application
Rates
By communicating via Meera’s conversational AI platform, Antioch University was able to create immediate dialogues with their leads, this engagement continued through the funnel.