• Home /
  • Use Case /
  • Automate Lead Engagement to Increase Applications Rate
Automate Lead Engagement to Increase Applications Rate
Increase lead engagement and drive inbound calls to admission teams. Nurture and convert them to applications.
  • Industries
    Education
    Education
  • Skills
    Warm Transfer
    Warm Transfer
  • Channels
    SMS
    +
    WhatsApp
  • Function
    Sales
  • Case Study
    Antioch University
The Problem

Educational institutions relying on traditional cold calling and emails see a steady decline in enrolment rates due to the below reasons.
 

  1. 74% of customers respond to a text from a business within an hour vs. 41% via email.
  2. SMS open and response rates as high as 98% and 45%, respectively, correspond to corresponding figures of 20% and 6% for email.
  3. SMS response rates are 295% higher than phone call response rates.
The Solution

Meera, an AI text messaging platform, streamlines marketing efforts, engages leads through meaningful conversations via WhatsApp and SMS in real-time. The personalized human-like conversations help institutions nurture existing leads and warm them up before passing the details to the marketing teams to maximize conversion rates. 

Benefits
  • Boosts Enrolment Rates: Meera’s NLP and NLU capabilities enable marketing teams to nurture prospects through personalized messages, leading to improved enrolments.
  • Enhances Process Efficiency: Meera streamlines the entire admission process through automated text messages, improving the overall strategy and operational efficiency.
  • Increases Marketing ROI: Meera amplifies both the enrolment rate and process efficiency significantly through automated communication flows, resulting in increased marketing ROI.