Convert Incomplete Apps to Applications
Engage with prospects with incomplete application to increase application rate through inbound call transfers.
  • Industries
    Education
    Education
  • Skills
    Warm Transfer
    Warm Transfer
  • Channels
    SMS
    +
    WhatsApp
  • Function
    Sales
  • Case Study
    Academy of Art University
The Problem

Prospective students can abandon admission applications for a lot of reasons. Long forms and confusing fields are the primary reasons prospects abandon admission forms. Other instances include the unavailability of required documents or sheer forgetfulness. In all the scenarios, colleges and universities lose out on potential students. To limit abandonment, most institutions rely on traditional lead follow up procedures. These include calling and emailing the prospects. But, the efficacy of these procedures has declined in the recent past. A decline in email open rates and an affinity against cold calling has made it hard to contact prospects. Besides this, the rise of anti-spam calling and emailing solutions have left colleges frustrated.

The Solution

Meera conversational AI presents a unique solution to counter the problem. The AI assistant behaves as an automated lead follow-up system. It enables educational institutions to engage prospective students filling admission applications in real-time. The automated follow-up system communicates with targeted prospects through popular text messaging channels. The AI assistant mimics human-like conversation to answer FAQs and collect exceptional queries. It then warms prospects for calls and connects them to the admissions team for query resolution. By doing so, the AI assistant helps in driving prospects to completing and submitting their applications.

Benefits
  • Drive Applications to Completion:

    With the AI assistant, colleges can automate follow-ups and drive applications to completion. This, in turn, can enable colleges to boost enrolment rates.

  • Solve Queries in Real-time:

    The conversational AI solution enables colleges to roll-out self-help options. It enables colleges in answering FAQs and resolving prospect queries in real-time.

  • Enhance Admissions Funnel Efficiencies:

    By behaving as an automated lead follow-up system, Meera frees admissions teams to focus on high-intent leads. This boosts workforce productivity and admissions funnel efficiencies.