The Academy of Art University utilized a third-party contact centre to outbound dial prospective students, and only transferred 20% to the in-house admissions team.
Meera was able to improve their warm call transfer, and increase its application rate by using SMS and WhatsApp.
Before working with Meera, Antioch University was struggling to work with leads quickly and effectively. As a result, the university was losing out on significant investments made in lead generation efforts”
After integrating Meera into our systems, we were able to engage leads in real-time. The strategy helped us improve contact rates by 780% and register a 120% increase in application rates.
Antioch University had difficulty getting value from their Facebook advertising and wanted to find a way to increase the efficiency at the top of their funnel.
Meera allowed Antioch to optimize their Facebook Ads by engaging their prospects through SMS, which improved their contact rates and application rates.