Antioch University

Antioch University achieves a 78% iMPROVEMENT IN CONTACT rate and a 120% Improvement in Application Rate with the Meera Conversational A.I platform

Antioch University logo
CHALLENGE

Antioch University (AU) was seeking a performance marketing agency to help them optimize their paid media strategy and reach their lead generation goals. Mantra Digital was ready for the challenge and took on this effort in June of 2018.

AU and Mantra Digital worked together exceeding the plan. It soon became evident that Antioch’s hard-earned leads were becoming stale; it took a minimum of 24 hours to get a lead to the admission team, the team was small and finding it challenging to keep up with the volume and the 8 - 12 contact attempts to reach the lead was yielding meager contact rates.

SOLUTION
To engage and qualify leads, AU decided to try Meera’s conversational artificial intelligence (A.I) platform to help augment their admissions funnel and bridge the gap between leads generated and student enrollment.
Together a proof of concept was launched focussing on their online campus. Meera allowed Antioch to reach out via SMS after potential students took action with a lead campaign.
Meera A.I drove inbound calls and increased overall contact rates that positively impacted student enrollment rates quickly with easy integration of the universities technology.
Actual Meera AI conversation for Antioch University
Actual A.I Conversation
THE RESULTS
Facebook Lead Ads Campaign without Meera A.I
People icon showing 12.90% contact rates
12.90%
Contact
Rates
Thumps up icon with 1.37% application rate of Meera AI
1.37%
Application
Rates
Facebook Lead Ads Campaign with Meera A.I
Mobile message icon showing 22.90% contact rates with Meera AI
Icon showing increase in application rate using Meera AI
3.01%
Application
Rates
Meera A.I Improved Results
Phone Icon showing increase in contact rates
780%
Contact
Rates
Icon showing 120% increase in application rate
120%
Application
Rates
By communicating via Meera’s conversational AI platform, Antioch University was able to create immediate dialogues with their leads, this engagement continued through the funnel.

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