Antioch University (AU) was seeking a performance marketing agency to help them optimize their paid media strategy and reach their lead generation goals. Mantra Digital was ready for the challenge and took on this effort in June of 2018.
AU and Mantra Digital worked together exceeding the plan. It soon became evident that Antioch’s hard-earned leads were becoming stale; it took a minimum of 24 hours to get a lead to the admission team, the team was small and finding it challenging to keep up with the volume and the 8 - 12 contact attempts to reach the lead was yielding meager contact rates.
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