CHALLENGE

As part of Academy of Art University’s strategic vision for 2018, they wanted to increase the size of their prospective student pool.

After locating an extensive database of cancelled applications from probable students, Academy of Art University needed to find a way to turn the cancelled applications into prospective students.

Not wanting to add more tasks to their heavily burdened Admissions team, Academy of Art University sought an expert in the area of performance marketing and technology.

SOLUTION

In early 2018, Academy of Art University chose Meera to help them sift through an extensive database of 3,888 cancelled applications.

As the first conversational AI platform powered by machine learning and natural language processing, Meera was up to the task.

By using Meera, this allowed Academy of Art University to reach out to all the deficient applicants via SMS, which drove inbound calls to the Admissions team.

THE RESULTS

Lead generation graph of Academy of Art University

By communicating via SMS, Academy of Art University was able to reach more students who responded more readily, as it fit the student’s busy lifestyle, providing them with the ease to make a life-changing decision.

Due to an influx of inbound emails, the overall CTR for emails is around 5%.

15%-60%

However, research is finding that people are more likely to click through on an SMS message, with CTR landing around 15%-60%.

625%

This was a return on investment (ROI) of 625%.

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Academy Of Art University

Experience Meera A.I.

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