In addition to this, commercial, rental, and government fleet purchases have reduced 70% during the same period. However, the trend is changing as factories reopen across the globe. But the way consumers buy vehicles has evolved.
With the fear of the virus still looming, consumers are reluctant to visit auto dealerships, and the trend will continue even in the post-COVID era. As a result, online sales are skyrocketing.
According to a recent survey, 60% of consumers would not visit a car dealership, and 62% are ready to complete the entire process of buying a vehicle online. These statistics suggest that auto dealerships need to focus on revamping their marketing strategies to suit the needs of the consumers during and beyond the pandemic.
To help you sustain and scale your auto dealership business through the pandemic, we have compiled a list of practical techniques that you can use. In addition to bringing business, these strategies will enable you to craft exquisite customer experiences and enhance your brand value.
Here is what you can do to attract business through the pandemic.