27th Mar, 2020

Conversational AI is the new rage in the marketing sector and it deserves all the attention it is getting. Conversational AI tools are offering brands an automated and efficient way of streamlining lead nurturing.....

20th Dec, 2019

Gone are the days when unknown numbers were considered to be harbinger of good and exciting news. Today, calls from unknown numbers are likely to incite feelings of annoyance and suspicion.....

20th Dec, 2019

Marketing strategies are no more based on superficial trends that generalize crowds into a collective demographic. Today, the creation of any campaign involves a detailed study of the target audience and their preferences.....

20th Dec, 2019

More often than not, the two terms are used interchangeably, a trend that has left the marketing and business communities confused. While both of these tools are used in similar business procedures, the extent to which they optimize.....

20th Dec, 2019

The way we communicate with each other has greatly transformed over the decades with advancements in technology spearheading the change. With the introduction of the internet and instant messaging platforms, ubiquitous connectivity.....

20th Dec, 2019

The advent of the internet threw open numerous new gateways of contacting and reaching out to prospective customers, leads, and consumers. Over the years, the growing list of digital channels has become central to devising of marketing.....