Marketing strategies are no more based on superficial trends that generalize crowds into a collective demographic. Today, the creation of any campaign involves a detailed study of the target audience and their preferences.
Author: Anand Kannan
Conversational AI vs Chatbot – A Detailed Analysis
More often than not, the two terms are used interchangeably, a trend that has left the marketing and business communities confused. While both of these tools are used in similar business procedures, the extent to which they optimize.
Understanding Conversational AI. – The Future of Marketing
The way we communicate with each other has greatly transformed over the decades with advancements in technology spearheading the change. With the introduction of the internet and instant messaging platforms, ubiquitous connectivity.
Text Messaging – The Uncontested Winner in Marketing
The advent of the internet threw open numerous new gateways of contacting and reaching out to prospective customers, leads, and consumers. Over the years, the growing list of digital channels has become central to devising of marketing.
